The Best Length for Instagram Reels 2024

Today, video content is been most popular among other forms of content. People tend to check short videos now, which is why Instagram reels, Instagram stories, and YouTube shorts are getting so many views from users.

In the recent updates of Instagram, reels have a dedicated place in every account’s profile. This shows the importance of reels in the Instagram algorithm. So you mustn’t ignore the importance of creating reels for your account. First and foremost, you need to have enough information about how you should create reels like the best length for IG reels.

Let’s cover the most important things you should know.

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What is the Best Length for Instagram Reels in 2024?

As the number of plays on Instagram reels plays an important role in getting more engagement, and reels play automatically after they are finished, shorter reels are better to create regarding Instagram SEO. However, you should consider the content goals and the followers’ preferences to decide about the reel's length.

Reels that are 7 to 15 seconds long, will get multiple views from a single user because Instagram re-plays it. As shorter reels are appearing more on Explorer, it is said that shorter reels are being favored by Instagram.

Short reels: they are between 7 to 15 seconds. Short reels are ideal for quick messages, trends, challenges, memes, and fun content.

Long reels: they are between 30 to 60 seconds. More suitable for in-depth content, tutorials, or storytelling. Try to focus on the beginning of the video. If you can attract the viewer’s attention in the initial seconds, the users will view the whole content. This is the key to creating high-engagement reels, reels with lots of likes and comments (Buy Instagram Reels Comments).

Instagram’s Video Length Options: Understanding the Limits

Instagram recommends up to 90 seconds officially as the length limit of Reels by 2024. Although Reels were initially restricted to 15-30 seconds due to user requests Instagram increased the time limit.

Here’s a breakdown:

- Minimum Length: Reels can range from 3 seconds, and due to this, there is the opportunity to release very small content.

- Maximum Length: Facebook video length has been increased, the new maximum length is 90 seconds giving creators more freedom for plots and tutorials.

These length options help creators to engage either short, entertaining clips or longer and informative videos based on the viewer and content objectives.

Short vs. Long Reels: Which Performs Better in 2024?

Let’s talk about the characteristics of short and long reels:

Short reels:

• Better engagement: as the length of these reels is short, they are often fully viewed and also, viewed multiple times. So short reels are better options for those who want to focus on increasing visibility.
• Favored by Instagram's algorithm: if you open the explore page, you will see a lot of short reels suggested for you on the topics you have liked. This shows that Instagram favors short reels a lot to suggest to other users. This values completion rates.
• Quick consumption: when creating a meme or challenge, or trend, you better try to create short reels to grab more attention and likes (Buy Instagram Reels Likes).

Long reels:

• Storytelling and tutorials: for creating how-to and tutorials, you can create longer reels to be able to convey the message more effectively. In-depth storytelling is also another type of content that is being seen a lot by IG users. long reels are a great option for the times that you want to demonstrate something.
• More loyal audience engagement: if you have built a community that is interested in your content, they will likely fully view your video till the end and this enhances your account credibility on Instagram. The most important thing you need to do is create content that is interesting to your followers. Monitor your previous posts in Instagram insights to know what to share in longer reels.

Tips for Creating Effective Reels of Any Length

• Those who grab the audience's attention in the first 3 seconds will nail this game! You can upload an eye-catching cover image, and insert an interesting text on the video. Try to use trending sounds to make viewers view the video fully. Read more: How to Find Trending Audio on Instagram Reels?
• Always prioritize audience preferences and interests over yours, and try to tailor video content to the audience's needs the most. Short reels must be snappy and visually engaging, however, long reels are about in-depth storytelling content.
• Instagram has auto-captions for English content. You can add it yourself too by editing it in other apps. Use trending music or dub smashes to grab more attention.
• Consider a call-to-action phase at the end of your reel or in the caption. Ask your followers to interact with the video such as liking, commenting, sharing, or saving.

How Instagram’s Algorithm Influences Reel Visibility by Length

Instagram experts have pointed out that shorter Reels at 15- to 30-second usually get more attention since they are well-suited for the platform. Introduced in 2018, the algorithm prefers content that captures the viewer’s interest implying that any content that was watched repeatedly and shared is more likely to be recommended by the algorithm.

Longer Reels that are one or even two minutes long offer deeper points, but viewers may well lose interest if the content isn’t engaging. Though such long Reels may fail to convey the intended message, they can still rank well because users spend more time on them, which is the algorithm’s key consideration.

In the end, content creators can achieve only one of the two goals and have to make compromises: post longer Reels that still would be shareable or shorter Reels that would gain more popularity.

Content creators should notice that the reels should be in harmony with the target population and algorithm engagements; hence improving audience interaction probability.

Finding the Perfect Reel Length for Your Brand or Personal Account

• Know your audience: If your audience is into spending short time, your Reels should be in the length of 7-15 seconds. Nevertheless, when it comes to educational content or content aimed at increasing user engagement, Reels should be longer (from 30 to 90 seconds).
• Content purpose: Determine how informative your Reels will be if it is purely meant for comedy, or if it will be a commercial. The length of the content should also correspond to the goals that you set or to the aim of the content. Fun content can be short or long. Both are popular on Instagram.
• Monitoring: They need to vary in length to see which one has the greatest impact when shared with the target audience. In that case, engage the targets in the following manner to discover which strategies work best.
• Brand identity: if you are selling a product or service on your account, for lots of products or services, that have a certain level of differentiation, longer content may be needed to describe the features.